Consistency is good, but quality is better:
These days, it feels like we have to throw a picture out there to keep up with the algorithm. However, I’ve noticed that I get better engagement if I take the time to create a better photo to post, rather than throwing something mediocre onto my feed every day. Sometimes that might mean having a couple days between posts, but when I finally do post, the results are worth it.
Stories are your strength:
They keep you active even if you have a couple days where you haven’t shared a post, and they allow you to share that personality of yours and connect more deeply with your following.
Stay genuine to your voice and show your real self:
Not everything needs to be picture-perfect. Sure, we want our feed to be flawless, but if you’re having a completely ordinary day, it’s OK to share that in your Stories. And it’s OK to share what you’re feeling in post captions. If you’re feeling thoughtful and want to share a long and open caption, then go for it. If you have a day where you need to keep it short, that’s OK, too. We’re dynamic beings and it’s great to show that.
Make use of the tools Instagram gives us for engagement:
Polls, linking, tagging, location and the other Instagram tools definitely help people engage more and can also bring more exposure.
Don’t stress so much about Instagram constantly changing:
Focus on creating high-quality content and engaging with your loyal followers. It doesn’t do much good to stress about the people you aren’t reaching if it’s getting in the way of tending to the people who have already chosen to follow you.
Live stories help boost your posts because they are a top priority for the algorithm.
Update hashtags frequently:
Instagram is offering new analytics for business accounts to make it easier to identify which hashtags work and which don’t. It’s important to get the most out of these numbers. And make sure you use hashtags on Instagram Stories, since people can follow hashtags.
Write thoughtful captions:
People like to connect and be inspired. Write captions that will spark conversations. Also, it helps with the algorithm because people spend more time reading your post.
Do more videos:
One of the things that boosts the algorithm the most is how much time people spend interacting with your posts, and usually, people spend more time watching a video than a photo.
Whether you’re a business or an individual looking to grow your Instagram account, there’s no better place to start.... than starting NOW !