Standing Out on Instagram with Creative Content

August 31, 2018

Today, there are more than 200 million daily active Instagrammers visiting a business profile each day.


As people spend more time on Instagram exploring and sharing their passions, how do you make sure that your brand stands out amongst the rest?


Here are some different ways that your business can get started on Instagram and build creative that drives real business results.


Crafting Thumb-Stopping Creative


1. Make your brand the lead actor.


Use different elements of your brand, such as such as brand logos, colors and products when making ads. This will allow your business to establish its brand identity, create a holistic creative experience for your community and drive brand recall.


2. Create for mobile first.


As more and more people interact with content on their mobile devices, make sure to keep this audience in mind when creating on Instagram—especially since mobile may be one of the best ways to reach them. Think creating 'thumb-stopping' designs on mobile.


3. Fully utilize your vertical canvas.


On mobile, the attention span of people is much shorter, so make sure to create content that instantly grabs your audience. The visual, immersive nature of Instagram and the vertical format makes it easy for your business to do just that—driving more engagement and inspiring action as a result.


4. Design for an objective.


Whether repurposing existing assets or creating new ones, make sure that each part of your creative works together to help you achieve your overall business goal. For example, if you're looking to increase mobile app installs, then use creative that aligns with that messaging and highlight with a call-to-action button.





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