All shoppable posts will be identified with a small white shopping bag icon in the top right hand corner of posts.
When a user clicks on an individual post, they’ll see a prompt to “tap to view products.”
When they click on the product, they’ll be shown the product’s details.
If they click again, they’ll have the option to purchase the product directly in-app without ever having to leave Instagram, making for a more seamless experience.
While mobile engagement and usage is at an all-time high, desktop still reigns supreme for e-commerce sales. Instagram features like this could help change that, making it exceptionally easy for users to convert on mobile and giving them an incentive to do so. This is a big deal, seeing how this feature will impact small businesses once it rolls out further is exciting.